Building Products
There are many different design thinking methodologies and tools available that help us product designers to empathise with customers, identify their needs, define and rank the problems to be solved, ideate solutions, design, test, monitor etc. But at the core of all these approaches we are just solving real-world problems with empathy, collaboration and iteration
If you consistently put your customers at the centre of the design process and continuously iterate the products based on their feedback then it will just be a matter of time before you end up with a select range of products that delights and truly fulfil the need of your customers
Understand phase/ intercept testing
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Understand phase/ customer immersion
Customer immersion exercises like shadowing this GrabDelivery can provide valuable insights into the user experience and help increase empathy with customers. Understanding how our customers interact with our app in offline scenarios can help identify our users pain points and areas for improvement in both offline and online experiences
Learning more about a customers social and cultural environment can also be important in gaining a deeper understanding of their needs and behaviours. Knowing how your customers spend their spare time, where they live, eat, and socialise can provide insights into their values, priorities, and preferences. This information often helps us to deliver products that better meet our users needs and expectations.
Decide phase/ workshops
Product design is a team sport. Workshops provide an excellent opportunity to involve cross-functional team members in the design process, by leveraging on the different perspective and expertise of each participant you will be able to ideate, prioritise and align with stakeholders effectively.
Test phase / Lab usability testing
No matter how many tests you have carried out, it is always exciting to see how the participants respond to a new prototype. I often offer engineers along for usability test studies, which is a great way for the dev team to experience our customers' emotions first hand.
more coming soon
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